Elizabeth Alexander

YOUSE

RESEARCH DOCUMENT TO COME!!

WE ALL EAT.

Alone, together Home cooked, food to order Craft, necessity Organic, processed Save it, Tupperware.

ULTIMATELY

Tools Affect Our Experiences; as well as Our Ability To Craft Our Meals.

INTRO

A tool addresses human needs by amplifying human capabilities. It is the conversion between what we can do to what we want to do.

PROBLEM-SOLUTION

But most tools are designed for the typical human and their capabilities. But if a humans needs remain the same, but their capabilities change?

This is what YOUSE is for; addressing those who have disabilities and have disadvantages when preparing and consuming food, a basic human need.

NAMING & BRANDING

YOU + USE = YOUSE

Brings a positive light, encourages users. Umlaut ensures proper pronunciation, and brings light-heartedness to logo in the form of a smiley face!! :)

EXPERIENCE

YOUSE is purely online. The website takes the users into consideration, allowing them to use only the 4 arrow keys to switch between pages. Designed so that if you continue to press the forward arrow, you will go through the whole website in a narrative order. Navigation is very minimal and friendly for all ages. Title type is written by hand, because this is a very personal experience that exists entirely around the hand.

PHOTOGRAPHS

Photographs are meant to convey the whole essence of the brand--hand made, quality, well designed and tailored products. I worked with a craftsman to develop prototypes, as well as final product. All photographs are 100% real from this processs.